Bullard Avenue investment zone pursued in Goodyear

Goodyear is eyeing the transformation of sleepy Bullard Avenue to create a high-paying jobs and manufacturing corridor along a road that is now lined mainly with farm and untended fields. The corridor would be anchored on the north by the proposed Estrella Falls regional mall and on the southern end by the Phoenix Goodyear Airport. The long-term vision for the Airport/Bullard Avenue Corporate Center Investment Zone is a string of manufacturers and offices similar to the Price Road Corridor in Chandler, where Intel, Orbital Sciences, Freescale Semiconductor and other technology-laden firms have a presence. The goal over the next few years is to build a waterline and make landscape and other improvements so Bullard becomes attractive to developers, landowners and companies. Bullard would ultimately have a corporate-campus feel. "It just needs everybody working together on it to maintain the vision," economic-development director Paula Ilardo said. "We've had developers who are very interested. They say 'If we come, we'd like to do what you'd like to see here,' which is very encouraging to us."

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