Gilbert Chamber campaign seeks to lure executives to town

The Gilbert Chamber of Commerce is working with town officials and land developers to corral support and funding for an "executive housing initiative," which promotes Gilbert's high-end communities to national recruiting firms, relocation specialists and real-estate agents. Chamber officials expect to spend about $30,000 to produce a promotional video, electronic document and marketing event geared toward luring high-income residents away from traditional destinations such as Paradise Valley and Scottsdale. "Gilbert has the amenities that are conducive to such lifestyle, from strong and highly regarded educational institutions to a private country club," chamber marketing director Sarah Watts said. Gilbert residents also can access travel destinations through the convenience of nearby Phoenix-Mesa Gateway Airport, Watts said. There are several existing Gilbert neighborhoods that could be considered executive-housing opportunities, and more high-end subdivisions are on the way, developer Greg Bamford said. Communities like Whitewing and Circle G have dozens of lots available for high-end homes ranging from about $800,000 to $2 million.

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