New Master Plan Community Rises in Phoenix

For the first time in a long time, a new master planned community is launching in Phoenix. Even more unusual, unlike most new developments that are catering to starter-home buyers, this one caters to the move-up market. Lennar is opening a sales center and three model homes at Estates of Lone Mountain in Phoenix's high-end northeast area this weekend on the eve of Super Bowl Sunday. Pulte, Lennar's partner in the 600-acre development, is planning to start sales in April. Lennar Arizona division president Alan Jones said the homes, to be priced from the mid-$400s to the low $500s, will be entry level for the Northeast Phoenix market, which borders well-to-do Scottsdale. Most of the homes in the area are custom homes in the $900,000 range, he said.

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