Zillow Boosts Exposure for New Homes With Its Latest Search Features

On Thursday morning, Zillow.com, the online real estate database, introduced a new search function on its website that’s giving greater visibility to new homes that are available in markets around the country. Zillow’s site has 22 million viewers per month, and the goal of this launch “is to give more exposure to new homes for all consumers, not just those who come to the site predisposed to buy a house,” says Greg Schwartz, Zillow’s chief revenue officer, last week. (Builder agreed to delay posting its story about the launch until Zillow had worked out the technical details.) The first stage of this launch includes changes to Zillow's website and mobile application, through which Zillow receives about 30% of its weekend traffic. When Zillow’s viewers call up a market, they can now get a clearer picture of the new and existing homes that are available in the market being scanned. Before, that distinction was less clear, and viewers had to dig deeper into Zillow’s site to come up with detailed information about a particular house. For example, the older version might show a model, but not indicate how many available new homes in a given area that model represented. “We want to show every home to every shopper,” says Schwartz.

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