Excel Homes Offers Its First National Product Line

The modular home manufacturer Excel Homes has launched a new series, called American Lifestyles, that the Liverpool, Pa.–based company claims is adaptable to nearly any market in the United States. The series, with 14 house plans, includes five ranch designs, five cape designs, and four two-story options. The home sizes range from 820 to 2,400 square feet, says David Reed, Excel’s sales manager, who spoke with Builder last Friday. The genesis of the series can be traced back to January, when Excel’s parent company, H.I.G. Capital, completed its acquisition of Elkhart, Ind.–based All-American Group, another modular supplier, into which HIG had been investing for a number of years. “We’re lucky to be affiliated with All-American Homes,” says Reed. “It gives us six factories around the country, so we got input from a broader base of people.” That month, Excel also met with its salespeople, who provided reconnaissance from their builder-customers about the proposed product line. In April, Excel held a “Builder Summit,” says Reed, which included its 50 top builders, who received a mock draft plan book to comment about and sign off on.

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