DMB pursues Mesa subdivision project

Primed by optimism over the region's future, DMB Associates is aggressively pursuing its development of the former General Motors Desert Proving Ground in Mesa. DMB, based in Scottsdale, said it would break ground early next year on about 800 homes in nine subdivisions adjoining the first phase of a mile-long "great park" that will run through the center of the project. DMB planned to roll out a new name for the project during this morning's East Valley Partnership breakfast with Gov. Jan Brewer in Mesa. The name: Eastmark. It replaces Mesa Proving Ground, which was DMB's previous tag for its property. "We didn't want to come up with a contrived name, a foreign-sounding name, a flowery name," said Karrin Taylor, a DMB vice president. "It needed to create an identity both geographically and as to importance." The idea, she said, was to find a name that would resonate outside Arizona as the Gateway area grows in importance. Eastmark is expected to evolve over the next three or four decades into a dense urban center closely tied to the Phoenix-Mesa Gateway Airport. Eventually, there could be high-rise business districts fronting the airport along Ellsworth Road.

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